5 advantages of selling ebooks for consumers and publishers

Shivani Ekkanath

For some time now, the global context has been leaning towards digitizing content in every sense of the word. Thus, working in the publishing industry to the way of consumption, through how publishers think about new ways of selling eBooks, has undergone transformational changes that open countless doors.

Still puzzled about the utility of ebooks? The pandemic offers both buyers and sellers the perfect opportunity to utilize and benefit from eBooks. 

The profitability of eBooks has always been an important question for both consumers and publishers. Selling ebooks online is by no means a new endeavor, yet, the eBook market during COVID-19 has truly changed the game. 

Written Word Media concludes that people are purchasing a record 30 percent more in eBook units in the new pandemic world. There are significant problems even within the ebook market today, with online piracy being a major issue within the industry. Around $315 million is lost by US booksellers annually due to online piracy. 

Given the times we live in and the many opportunities brought on by our ever-growing digital age, consumers of eBooks have a lot to benefit from. 

Why selling eBooks is a good option for consumers?

Get your reading done during lockdowns! 

While books might not be going flying off in-person book store shelves, they certainly seem to be disappearing in online content stores and virtual libraries. 

When book stores are either bordered up or have excessive COVID-19 guidelines, selling eBooks online has become a viable tool for publishers and content creators today. Education publishing platform Santillana Argentina, for instance, used the Publica platform to maintain their textbook sales

Publica is pioneering a remarkable initiative in digital media and content where users, publishers, and authors can create a content store or library with their preferred publications. As an online platform, Publica is easily accessible. 

Be environmentally conscious 

Does it really make a difference if you read it on paper or if you read it on a screen? Absolutely yes! There is no comparison between the resources wasted in creating printed and electronic books

First of all, consuming content through a digital device can help you offset the emissions caused by its manufacture. But, also, there are a lot fewer carbon emissions during printed books' production and distribution. 

Access to Niche Content 

A lot of the time, content on more specialized and niche topics may not be as widely or readily available either online, or in academic journals, and in physical book stores. Publishers may also take this as an opportunity to sell more suitable content to their readers. Consumers have greater access to the content of their choice, especially when they more specialized and independent content. 

As publishing constantly evolves, up and coming authors, publishers, and content creators need to find creative ways to market their content and engage with new audiences. 

Publishers and authors: How can eBooks offer a profitable and creative opportunity?

Support Publishers And Authors

Behemoth publishing industries and mainstream publishers often tend to take up the greater bulk of today’s publishing market. A lot of their time, their work is not as easily available on mainstream online publishing platforms because they might have fewer resources and less money. 

Many first-time authors go to more independent and indie publishers so that they can get their work published and have greater visibility. They become the own drivers in marketing and promoting their content online, thereby exercising a greater amount of dependence. With platforms like Publica, publishers can choose from unique subcategories to better market their content and reach wider and more diverse audiences. 

Fewer logistics costs and greater accessibility 

Online platform Publica enables content creators and publishers to sell their content with no intermediaries and administrative and logistical costs. This makes it easier for publishers to communicate and keep track of customers and ensure safety and security. In addition, they are able to view the reception of their publications as they can to track and observe reader analytics. 

This service is open to a number of stakeholders, from individuals to companies and even government and non-profit organizations. They can sell or share eBooks, audiobooks, periodicals, and PDFs with ease as there are no intermediaries. Items may be sold by subscription with a user’s own brand. Publica user, Santillana Argentina, one of Latin America’s most influential educational publishers, successfully maximized their textbook sales during the pandemic by setting up a storefront and utilizing Publica’s online store. 

Navigating Publica’s catalog is the foundation and cornerstone of a user’s experience. Users can create a Bookstore in less than 10 minutes and need little technical knowledge even when it comes to their stores’ customization. 

Overall, online publishing and selling e-books continue to revolutionize how we view and share content today as well as how we keep up with the tides of new and digital media today. EBooks might just be the new norm for the publishing industry in the post-pandemic world.