Is selling digital content the next revolutionary change in the media market

Shivani Ekkanath

Are digital publishers truly the new guardians of the publishing world? When the pandemic struck in March of 2020, shutters were drawn on libraries and bookstores as national lockdowns began to take effect. Potentially selling content online became a new and innovative yet equally risky idea for publishers. 

Editorial Harper Collins reported that digital sales increased by 3 percent in the first quarter of 2020. Learn more about why digital publishing or e-publishing are slowly proving to be game-changers today. 

New paradigm, new business models: Selling digital content is the new black

With all the inevitable changes that came with the COVID-19 pandemic, industries had to rethink their business models. This is how the idea of digitalization went from being an option to an obligation: those who are not part of the digital world are excluded from the system. 

This does not mean that the book's death in paper format has arrived, but rather that the doors must be opened to new business models and modes of consumption. Thinking about digital content, from its production to its sale and distribution, is essential. 

Digital publishing is suited to the pandemic 

With the new galvanizing changes in our digital media markets, more so due to the changing paradigms and bounds of the market owing to the global pandemic, considerable attention is turning to digital publishers and distributors

Yet, selling digital content online can be an easy task. Publishers had to accede to the new realities of the market and had to rethink their business models in a short period of time. But with the help of platforms like Publica, which makes it possible to sell and get content to everyone, this is possible.

A good way to support publishers 

As we said before, platforms like Publica are making it accessible for small publishers, content creators, and organizations to sell their content online to either vast or diverse and niche audiences. Given the diverse talent pool of up and coming content publishers today, platforms must grow more inclusive, comprehensive, and well-rounded to cope with increasing demand. 

Publica enables up and coming and established publishers to sell their content with greater ease, accessibility, and flexibility. Among their customers include renowned Latin-American education publishing platform, Santillana Argentina. The company was able to successfully transition to the needs of educational institutions during the pandemic as many turned to digital textbooks and materials. 

Publica provided Santillana Argentina the flexibility it required to transition and also generate different sales actions. For instance, Santallina was easily able to generate subscriptions and set up libraries. In addition, Publica also provides publishers the ability to customize their online store on the basis of color, logo, and icon among others. This is something that companies are very interested in because they do not want to lose their brand identity in order to generate sales.

Cuts out administrative and logistical issues 

With no stock limitations or other surplus costs, digital publishing platforms such as Publica can also help publishers reach a more significant and diverse audience network and continue to expand and diversify their outreach. Besides, by having the possibility to choose content from Publica's catalog, you can add to your store what you didn't have before that may be of interest to your audience.

Digital publishers will continue to open the floodgates for increased collaboration between different stakeholders in the publishing industry. Content, knowledge, and information continue to remain one of the greatest assets in our arsenal across industries, especially as online spaces continue to transform. 

Do you want to go to digital? Create your own Publica’s digital content store now.