Santillana Argentina is one of the most important educational publishers throughout Latin America. Today, it markets content for all academic levels, thus generating a large community of readers among families, teachers and schools. In addition to paper content, Santillana dedicates to selling digital textbooks, reaching children and young people of all ages. Although Santillana Argentina […]
Are you looking for new experiences for your users? We have a great announcement! The year 2020 ends with big news for all those content creators and sellers looking to offer new alternatives for their users. From now on, anyone who has their content store in Publica will be able to offer downloadable publications to […]
Being part of Publica and getting an opportunity to increase your income is really easy. You just have to create your Bookstore to choose from up to a million books with a retail license and sell them. The inventory represents a broad range of categories that includes education, nonfiction, biography, fiction, children’s books, scholarly works, […]
Do you know that now you can launch your own Bookstore and sell any of up to a million publications? As you have just read! Now you can choose and sell in your Bookstore a selection of suitable books for your audience. Based on that, you will have the opportunity to increase your income by […]
In the last decade, we have seen how digital publishing has revolutionized the industry. Beyond the transformation from a printed catalog to an eBook format, nowadays, we see new publishers’ business models and and innovative projects that use technology to offer excited and customized experiences to the reader. We present you the five innovated business […]
We know that the most important thing for you is having quality content but, what is it for if you can’t sell it? That’s why we want to share with you the five best marketing strategies that will help you increase your digital content sales. Know which are the five marketing strategies that work as […]
In the era where digitized content is continuously shaping our social, cultural, and economic activities, producers must access tools that can help their business and products succeed comfortably. From Publica, we understand this very well. Trends evolve fast because new platforms and apps are continually shaping the format of our content. The internet is […]
When The New York Times left AppleNews+, it taught us a great lesson: not all business models work the same for everyone. No matter how great, knowledgeable, successful, or prestigious, your team or product is, if the business model presents holes in it, things can go wrong. The market and the possible customers you can get are […]
On June 29th, the New York Times released an article mentioning that they terminated their relationship with the AppleNews platform. The reasons they gave were simple, however crucial and relevant to the objectives of why Publica exists today. The New York Times article published about this issue mentioned a couple of important reasons that made them decide to leave AppleNews. […]
The Publishing and Book-selling industry is rich and diverse in how they figure out ways to reach clients with their content. The goal for many publishers is to do so efficiently and effectively. For most of you, efficiency and effectiveness often mean two different things. Businesses are typically conditioned to giving one of them away. For the Academic […]