When The New York Times left AppleNews+, it taught us a great lesson: not all business models work the same for everyone. No matter how great, knowledgeable, successful, or prestigious, your team or product is, if the business model presents holes in it, things can go wrong. The market and the possible customers you can get are […]
On June 29th, the New York Times released an article mentioning that they terminated their relationship with the AppleNews platform. The reasons they gave were simple, however crucial and relevant to the objectives of why Publica exists today. The New York Times article published about this issue mentioned a couple of important reasons that made them decide to leave AppleNews. […]
The Publishing and Book-selling industry is rich and diverse in how they figure out ways to reach clients with their content. The goal for many publishers is to do so efficiently and effectively. For most of you, efficiency and effectiveness often mean two different things. Businesses are typically conditioned to giving one of them away. For the Academic […]