# Launch of the "Promotional Prices" Feature on Publica.la

> Publica.la is pleased to announce the launch of a new feature called "Promotional Prices." This tool allows bookstores and online stores to highlight...

Source: https://publica.la/en/blog/launch-of-the-promotional-prices-feature-on-publicala

Posted on June 16, 2025 by [Agustín Acevedo](https://publica.la/en/blog/authors/agustin-acevedo) 2 min read

Publica.la is pleased to announce the launch of a **new feature** called "Promotional Prices." This tool allows bookstores and online stores to **highlight their best deals** in a clear and attractive manner.

![](https://publica.la/images/releases/inline/launch-of-the-promotional-prices-feature-on-publicala-inline-1.webp)## Key Features

- **Clear Display of Discount**: Customers will be able to see both the regular price and the discounted price at a glance, thanks to visual indicators that highlight each discount.
- **Campaign Scheduling**: Businesses can schedule and plan their campaigns in advance, using special shelves that automatically sort offers from the highest to the lowest discount percentage.
- **Direct Links and Enhanced Filters**: It is possible to create direct links to all discounted books for more specific searches.

## Additional Benefits

- **Increased Conversions**: By highlighting the best savings opportunities, an increase in conversions is expected.
- **Universal Compatibility and Accessibility**: All interface elements are designed to provide a consistent user experience on any device.

![](https://publica.la/images/releases/inline/launch-of-the-promotional-prices-feature-on-publicala-inline-2.webp)## Availability

The "Promotional Prices" feature is now available to all Publica.la customers at no additional cost. Currently, promotional prices sent via ingestions with the ONIX protocol are being processed. Soon, this option will also be available directly in the publication editor or through batch updates in the settings section.

Start taking advantage of this new feature and highlight your best deals to attract more customers and increase your sales.

Free tools

## Put this into practice

Free, instant, no signup — the same tools our team uses with publishers every week.

[Ebook Price Calculator Get a data-driven price recommendation for your ebook based on genre, length, publisher tier, author track record, and target market. Calculate price](https://publica.la/en/tools/ebook-price-calculator) [EPUB Checker Validate your EPUB files for structure, metadata, content integrity, and best practices. Get a quality score and detailed issue report. Check your EPUB](https://publica.la/en/tools/epub-checker) [Book Metadata Extractor Upload a PDF or EPUB and get its core metadata normalized to the ONIX 3 standard: title, contributors, publisher, ISBN, BISAC and Thema codes, and keywords. Extract metadata](https://publica.la/en/tools/metadata-extractor)

[ See all free tools ](https://publica.la/en/tools)

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