# New: Discount coupons for the first billing cycles of a subscription

> TL;DR: You can now create coupons that apply a discount only to the first N billing cycles of a subscription (1, 2, 3… as many as you need). This enables...

Source: https://publica.la/en/blog/new-discount-coupons-for-the-first-billing-cycles-of-a

Posted on August 27, 2025 by [Agustín Acevedo](https://publica.la/en/blog/authors/agustin-acevedo) 2 min read

**TL;DR:** You can now create coupons that apply a discount only to the first _N_ billing cycles of a subscription (1, 2, 3… as many as you need). This enables more flexible promos without affecting the lifetime value.

![](https://publica.la/images/releases/inline/new-discount-coupons-for-the-first-billing-cycles-of-a-inline-1.webp)## What’s changing?

Until now, discounts applied to the **entire lifetime** of the subscription.
From today, you can target **only the initial cycles**. Design launch offers, extended trials with incentives, or seasonal campaigns without “giving away” margin for the whole relationship.

## How it works

- When creating a coupon, choose:

 - **Number of cycles** the discount applies to (1, 2, 3, or any number you define).
- The discount is applied to those first cycles, then the subscription continues at the **regular price**.

## Why it matters

- **Smarter promos:** boost conversions without compromising **LTV (Customer Lifetime Value)**.
- **Full flexibility:** tune the initial push by season, channel, or audience.
- **Better campaign performance:** reduce friction turning trials into active subscriptions.

## Examples

- “Back to school”: 50% OFF on **the first 2 cycles**.
- Launch: 30% OFF on **the first 3 cycles** for the first 500 subscribers.
- Win-back: discount on the **first cycle** to recover abandoned carts.

## Availability

- Already available under **Coupons**.

## Tell us what you think 💬

This feature was built from customer feedback—thank you! Share how you’ll use it or what you’d like next (coupon performance reports, segment limits, etc.).

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## Put this into practice

Free, instant, no signup — the same tools our team uses with publishers every week.

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