# Passwordless login for your buyers

> Your buyers can now sign in and register without a password — they enter their email and receive a 6-digit code and a single-use magic link. Less friction, higher conversion.

Source: https://publica.la/en/blog/passwordless-login-for-your-buyers

Posted on June 23, 2026 by [Agustín Acevedo](https://publica.la/en/blog/authors/agustin-acevedo) 1 min read

## **Signing in and registering has never been easier — no password required.**

Your store now offers **passwordless login** at sign-in and checkout. When a buyer enters their email, we send them a 6-digit code and a single-use magic link — no password to remember or reset.

## How it works

- **Enter email:** The buyer types their email and we send the access email instantly.
- **Two ways in:** They can type the 6-digit code or click the magic link in the email — whichever is faster.
- **Password still works:** Anyone who prefers a password can still use it via "use password".

💡 **Result:** Less friction at login and checkout, fewer abandoned carts, and a smoother path to purchase.

_Available on all storefronts with standard login. Stores using external login/SSO are not affected._

Free tools

## Put this into practice

Free, instant, no signup — the same tools our team uses with publishers every week.

[EPUB Checker Validate your EPUB files for structure, metadata, content integrity, and best practices. Get a quality score and detailed issue report. Check your EPUB](https://publica.la/en/tools/epub-checker) [Book Metadata Extractor Upload a PDF or EPUB and get its core metadata normalized to the ONIX 3 standard: title, contributors, publisher, ISBN, BISAC and Thema codes, and keywords. Extract metadata](https://publica.la/en/tools/metadata-extractor) [Book Quality Checker A complete pre-publish audit: epubcheck conformance, accessibility, and the Qualebook production checklist in one report. Run quality check](https://publica.la/en/tools/quality-checker)

[ See all free tools ](https://publica.la/en/tools)

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