# SEO Improvements Thanks to Performance Optimization

> In the world of eCommerce, speed is everything. We have taken a step further in our mission to improve the platform's performance . Recently, we shared...

Source: https://publica.la/en/blog/seo-improvements-thanks-to-performance-optimization

Posted on September 10, 2025 by [Nicolás Parola](https://publica.la/en/blog/authors/nicolas-parola) 1 min read

In the world of eCommerce, speed is everything. We have taken a step further in our mission to improve the **platform's performance**. Recently, we shared how this impacted the overall site load. Today, we are thrilled to announce that we have further optimized the **product pages' speed**, making them up to **40% faster**.

### Why is this improvement important?

1. **Better User Experience**: A faster loading page offers a smooth navigation, which increases sales possibilities.
2. **Search Engine Ranking**: Google and other search engines reward sites with **high speed and stability** with better rankings. With this improvement, your store will not only attract more visitors but also gain visibility and organic traffic.

### How to improve even more?

We are pleased to offer you not only technical improvements but also advice on how to make the most of these optimizations. Do you want to know more about **SEO** and how to improve your store's ranking? **Contact us**, and our team will guide you.

Stay tuned for more updates that will continue to bring you closer to success in each of your online ventures.

Free tools

## Put this into practice

Free, instant, no signup — the same tools our team uses with publishers every week.

[EPUB Checker Validate your EPUB files for structure, metadata, content integrity, and best practices. Get a quality score and detailed issue report. Check your EPUB](https://publica.la/en/tools/epub-checker) [Book Metadata Extractor Upload a PDF or EPUB and get its core metadata normalized to the ONIX 3 standard: title, contributors, publisher, ISBN, BISAC and Thema codes, and keywords. Extract metadata](https://publica.la/en/tools/metadata-extractor) [Book Quality Checker A complete pre-publish audit: epubcheck conformance, accessibility, and the Qualebook production checklist in one report. Run quality check](https://publica.la/en/tools/quality-checker)

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## More from the blog

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