What is the use of connecting your Facebook Pixel?
Connecting your Facebook Pixel serves to have information about your Facebook followers who accessed your Virtual Library through a link you have provided in this social network. With this you can measure the effectiveness of your marketing campaigns.
As a first step you must create your pixel code in your Facebook ad manager. Here is a brief instruction on how to do it, if you already have it you can move to the next step.
Learn how to create a Facebook pixel
-Go to the Pixels tab of the ad manager.
-Click Create a pixel.
-Specify a name for the pixel. You can only have one pixel per ad account, so choose a name that represents your company.
-Check the box to indicate that you accept the conditions.
-Click Create pixel.
More information here
We show you how to connect your Pixel to your Virtual Library
1) Login to your Control Panel -> Settings -> Marketing Settings -> Your tracking codes
2) Add your facebook pixel obtained as shown in the previous step.
3) Click on Save.
Pro tip: You can enter multiple Facebook Pixels separated by commas.
See also how to Configure your Google Analytics tracking code
I hope this tutorial has helped you, if you have any questions just write to [email protected].
The support team of publica.la