# Your Press. Your Store. Your Readers. > The all-in-one direct-to-consumer platform for university presses. Branded ecommerce store, native reading apps, integrated DRM, and reader analytics — complementary to MUSE and JSTOR. Source: https://publica.la/it/solutions/university-presses The all-in-one D2C platform for university presses — branded store, reading app, and reader data — complementary to MUSE and JSTOR, at a fraction of the cost. [ Take the Free D2C Assessment ](https://publica.la/it/university-press-assessment) ![Santillana](https://publica.la/images/isologos/santillana-iso.webp) ![Penguin Random House](https://publica.la/images/isologos/penguin-iso.webp) ![Forbes](https://publica.la/images/isologos/forbes-iso.webp) ![Grupo Planeta](https://publica.la/images/isologos/planeta-iso.webp) Scelti da oltre 1000 organizzazioni in tutto il mondo 50+ Paesi 1,000+ Organizzazioni ![](https://publica.la/images/events/customers/uhawaii-press.png) University of Hawaii Press ![](https://publica.la/images/events/customers/ohio-state-press.png) The Ohio State University Press ![](https://publica.la/images/events/customers/suny.jpg) SUNY Press ![](https://publica.la/images/events/customers/russell-sage.jpg) Russell Sage Foundation ![](https://publica.la/images/events/customers/twin-sisters.png) Twin Sisters Digital Media ![](https://publica.la/images/events/customers/phoenix.jpg) Phoenix International ![](https://publica.la/images/religious-publishers/logos/eunsa.png) Eunsa ## The Challenges University Presses Face Today Scholarly publishing is evolving, but the infrastructure hasn't kept up. These are the bottlenecks holding your press back. ### 97% of Revenue Bypasses Your Press University presses retain only 1-3% of revenue from direct-to-consumer sales. Amazon captures roughly 40% of the digital market, while MUSE and JSTOR serve institutional buyers exclusively. The result: you have no direct relationship with the individual readers, faculty, and students who actually read your books. ### A Fragmented Tech Stack Your website runs on Supadu. DRM comes from a separate vendor. Ebooks live on Amazon. Audiobooks are somewhere else entirely. There is no unified platform, no single source of truth for reader data, and every integration is another contract to manage and another system to maintain. ### Open Access Without a Revenue Model OA mandates from funders and institutions are growing every year, but how do you sustain revenue when an increasing share of your content is free? D2C gives you the direct channel to monetize the titles that OA mandates don't cover — and to distribute OA content in a way that still builds your audience. ### Accessibility Compliance Is a Deadline, Not a Goal ADA requirements, WCAG 2.1 AA standards, and the European Accessibility Act are not aspirational — they are legal obligations with real deadlines. Legacy platforms and bolted-on storefronts were not built with accessibility at their core, leaving your press exposed to compliance risk. ## Two Channels, One Platform publica.la gives your press two complementary sales channels — both managed from a single dashboard, with unified catalog, reader data, and analytics. ### Your Own D2C Store A fully branded ecommerce storefront on your own domain. Your logo, your colors, your readers. Sell ebooks, audiobooks, and physical books through individual purchases or subscription models. Readers access content through native apps for iOS, Android, macOS, and Windows — all branded to your press. - Branded storefront on your domain - Ebooks, audiobooks, and physical books - Subscription and individual sale models - Native reader apps for all platforms - Integrated DRM protection - Full reader data ownership ### International Bookshop Network Access a curated network of independent bookshops worldwide. Reach readers in markets your press cannot reach alone — without giving up exclusivity or control. Your titles appear alongside curated selections from other presses, expanding your discoverability in new geographies. - Curated network of independent bookshops - Reach readers in new international markets - No exclusivity required - You control pricing and availability - Standard 50% revenue share - Complementary to existing distribution Currently featuring Ohio State University Press, University of Hawaii Press, and Russell Sage Foundation. ## How publica.la Compares A single platform replaces a patchwork of vendors, contracts, and integrations. Here is what that looks like side by side. | Feature | publica.la | Typical Setup | |---|---|---| | Branded ecommerce store | | Supadu ($15K+ setup) | | Native reader apps (iOS, Android, desktop) | | VitalSource (separate) | | Integrated DRM | | Adobe (separate license) | | Reader analytics & behavior data | | None | | Open Access support | | Fulcrum (limited) | | WCAG 2.1 / ADA compliance | | Varies | | ONIX metadata integration | | Most platforms | | Bookshop network distribution | | Not available | | Audiobook support | | Separate platform | | Subscription models | | Not available | ## How We Complement MUSE & JSTOR publica.la is not a replacement for your institutional distribution. It is the D2C channel you are currently missing. ### MUSE Serves Libraries Project MUSE distributes your monographs and journals to academic libraries worldwide. It is an essential institutional channel — and it should stay that way. publica.la does not compete with MUSE. ### JSTOR Serves Archives JSTOR provides long-term archival access for institutions and researchers. It serves a critical preservation role. publica.la complements JSTOR by reaching the individual readers who fall outside institutional access. ### publica.la Serves Individual Readers Faculty who want a personal copy. Graduate students outside institutional access. Independent scholars and general readers interested in your catalog. These are the readers no one else is serving — and they are your most valuable D2C audience. Keep MUSE for libraries. Keep JSTOR for archives. Add publica.la for everything else. ## Trusted by 1,000+ Publishers Across 50+ Countries From independent presses to major publishing groups, publica.la powers direct-to-consumer digital publishing worldwide. ### Platform at a Glance 1,000+ Publishers 50+ Countries 5 Native Platforms 99.9% Uptime #### University Presses on the Platform Ohio State University Press, University of Hawaii Press, and Russell Sage Foundation have already launched their D2C channels with publica.la. ## Move 10% of Sales to D2C = 3x Better Margins Than Amazon The math is straightforward. Amazon retains approximately 65% of your digital revenue. Through your own D2C store on publica.la, you retain 85-90%. Even a modest shift in volume transforms your bottom line. 65% Retained by Amazon on digital sales 85-90% Retained by your press on D2C sales 3x Better margins per unit on D2C 30-60 days Average implementation time [ Calculate Your ROI ](https://publica.la/it/tools/university-press-roi-calculator) ## Frequently Asked Questions Common questions from university press directors and digital strategy leads considering publica.la. Yes. publica.la is complementary to your existing distribution channels. There is no exclusivity requirement. You continue selling through Amazon, MUSE, JSTOR, and any other partners — while adding a direct-to-consumer channel that you fully own and control. No. publica.la handles the full implementation including store setup, app configuration, catalog import, and hosting. Your team provides the catalog metadata and branding assets. Average implementation takes 30 to 60 days from kickoff to launch. Yes. publica.la is built to WCAG 2.1 AA standards across the storefront and reading applications. The platform supports screen readers, keyboard navigation, adjustable typography, and high-contrast modes. VPAT documentation is available on request. Your titles appear in partner bookshops across the publica.la network worldwide. You set pricing and control which titles are available. The standard revenue share is 50%. No exclusivity is required — the network is an additional distribution channel alongside your D2C store. publica.la supports EPUB, PDF, audiobooks in MP3 format, and physical books — all managed through a single platform. Readers access digital content through native apps on iOS, Android, macOS, and Windows, or through the web-based reader. Open Access titles can be distributed freely through your D2C store, building your audience and email list even when the content itself is free. Paid titles generate revenue through the same storefront. One platform handles both OA and commercial content seamlessly. Letture correlate ## Insight per gli editori universitari Strategia, casi di studio e best practice per gli editori universitari che lanciano storefront D2C digitali. [Guide mag 2026 Come lanciare un ebook store universitario senza personale IT La maggior parte delle university press di medie dimensioni ha 10-50 dipendenti e nessun team IT dedicato. Questa guida mostra come passare da zero a un ebook store in 30-60 giorni. Leggi di più](https://publica.la/it/blog/launch-university-press-ebook-store-no-it) [Guide apr 2026 MUSE, JSTOR e D2C: perché servono tutti e tre Project MUSE serve le biblioteche istituzionali. JSTOR archivia e apre percorsi di accesso. Nessuno serve i lettori individuali. Il D2C colma questa lacuna in modo complementare. Leggi di più](https://publica.la/it/blog/muse-jstor-d2c-university-press-strategy) [Tendenze apr 2026 Il vero costo della dipendenza da Amazon per gli editori accademici Amazon prende fino al 65% di ogni vendita, blocca i dati dei vostri lettori e controlla la vostra scopribilità con algoritmi che non potete influenzare. Leggi di più](https://publica.la/it/blog/true-cost-amazon-dependency-academic-publishers) [Tendenze apr 2026 Perché le university press hanno bisogno di un canale D2C nel 2026 Le university press vendono solo l'1-3% dei loro titoli direttamente ai consumatori. Con i mandati Open Access in accelerazione e i margini Amazon in calo, il 2026 è l'anno per costruire un canale D2C. Leggi di più](https://publica.la/it/blog/university-press-d2c-channel-2026) [ Esplora tutti gli articoli del blog ](https://publica.la/it/blog) ## Esplora altre soluzioni publica.la è pensata per ogni tipo di business di contenuti. Scopri come si adatta a team come il tuo. [Per gli Editori Ottimizza il flusso di pubblicazione digitale: catalogo, metadati, distribuzione e vendita diretta al consumatore. Scopri per editori](https://publica.la/it/solutions/publishers) [Per le Librerie Amplia la portata con uno storefront digitale, lettore online e pagamenti globali — senza team tecnico. Scopri per librerie](https://publica.la/it/solutions/bookshops) [Per gli Autori Autopubblica senza complicazioni. Senza ISBN obbligatorio, senza investimento iniziale. Gratis a vita per il primo gruppo di autori. Scopri per autori](https://publica.la/it/solutions/authors) [Per le Biblioteche Prestito digitale, accesso controllato e analitica dei lettori per biblioteche istituzionali moderne. Scopri per biblioteche](https://publica.la/it/solutions/libraries) [Per Riviste e Giornali Abbonamenti, paywall e un'esperienza di lettura pensata per pubblicazioni digitali seriali. Scopri per riviste](https://publica.la/it/solutions/magazines-newspapers) [Per i Creatori di Contenuti Vendi qualsiasi contenuto digitale — corsi, audio, video, PDF — con il tuo brand, su una piattaforma che è tua. Scopri per creator](https://publica.la/it/solutions/content-creators) Pronto a iniziare? ## Ready to Own Your Readers? Join the university presses building direct relationships with their readers. Schedule a demo to see how publica.la can launch your D2C channel in 30-60 days. 1000+ Organizzazioni 50+ Paesi 300% Crescita media 4.9/5 Valutazione [ Vedi i dettagli dei prezzi ](https://publica.la/it/pricing) ![Santillana](https://publica.la/images/isologos/santillana-iso.webp) ![Penguin Random House](https://publica.la/images/isologos/penguin-iso.webp) ![Forbes](https://publica.la/images/isologos/forbes-iso.webp) ![Grupo Planeta](https://publica.la/images/isologos/planeta-iso.webp) Scelta da oltre 50 paesi e più di 1.000 organizzazioni 1000+ Organizzazioni 50+ Paesi 300% Crescita media 4.9/5 Valutazione