# How to sell to institutions with publica.la > Free webinar on 15 October 2026, held in Spanish: access models, integrations (IP, EZproxy, SAML, LTI) and good practice for building your institutional channel. Source: https://publica.la/pt/webinars/vender-a-instituciones Access models, integrations and good practice for building your institutional channel. The institutional channel can open new opportunities for your digital catalogue and, in many cases, you can start without building a solution from scratch. - **Thursday 15 October 2026** - 60 minutes · Free - Online, live · Held in Spanish Start time in each country - Spain 16:00 - Mexico 08:00 - Colombia 09:00 - Argentina 11:00 - Chile 11:00 In your time zone: Starts in -- days -- hours -- min -- sec We are live now If you registered, join with the link we emailed you. This webinar has ended If you want to see how to apply all of this to your catalogue, book a demo with the team. [ Register for free ](#inscripcion) ## Save your seat Registration is free. We will email you the link to join. ![](https://publica.la/images/webinars/lara-sastre.webp) ![](https://publica.la/images/webinars/emilia-miranda.webp) Presented by **Lara Sastre · Emilia Miranda** B2B sales ## How an institutional sale works One sale to an institution puts your books in the hands of all its members. 1. 1### The publisher Decides which catalogue it assigns to a library, university or company, and how many copies of each title can be read at the same time. 2. 2### The institution Gives its members access from its own platform: by IP, EZproxy, SAML or LTI. 3. 3### Its members Students, faculty or staff read on any device, with no individual purchases. 4. 4### The metrics Afterwards, the publisher sees detailed usage metrics for its catalogue at each institution. Agenda ## What we will cover 1. 1 What institutional sales are and their potential. 2. 2 How to build a sales strategy for institutions. 3. 3 How to make the most of the reader's features to win institutional sales. 4. 4 Which authentication types are supported and how to choose the right one. 5. 5 How to create and use external plans for institutional sales. Speakers ## Who is presenting ![Lara Sastre](https://publica.la/images/webinars/lara-sastre.webp)### Lara Sastre Account Manager Lara Sastre is an Account Manager at publica.la. She knows the platform and customers' needs inside out, from working alongside them every day and helping them through any difficulty. She specialises in its most technical side: she advises on integrations and use of the API, and guides content ingestion. Today her work focuses on building close relationships, understanding customers' challenges and helping them get the most out of the product. ![Emilia Miranda](https://publica.la/images/webinars/emilia-miranda.webp)### Emilia Miranda Account Manager Emilia Miranda is an Account Manager at publica.la. She helps publishers and educational organisations grow their digital businesses, from optimising their stores to adopting new tools and sales strategies. She has more than 10 years of experience in the publishing and technology industries, with a background in product management and digital transformation. ## Who it is for ### If you already work with publica.la You will see how to use what your platform already does to sell to libraries, universities and companies: institutional plans, user and collection management, and access integrations. If you have an institutional opportunity in discussion, bring it along: we will leave time for questions. [Register for free](#inscripcion) ### If you do not work with publica.la yet If you sell digital content, or want to start, you will see how the institutional channel works end to end: what institutions ask for, which access models exist and how to offer them without building your own technology. You do not need to be a customer to register. [Register for free](#inscripcion) What you can offer ## The pieces of an institutional channel In the session we will look at when each one fits. Here is the map: ### Institutional and private plans Plans that are not listed in your store and are shared by link, and external plans to record the institutional sales you close outside the platform. ### Prepaid plans A single payment for access over a fixed period, with no automatic renewal. Ideal for academic terms or seasonal access. ### Users and collections Organise your catalogue into collections and manage which users at each institution can reach each one. ### Access integrations IP, Referrer, EZproxy, SAML and LTI, so the institution's users sign in with the credentials they already have. Available on the Enterprise plan. 300% ROI Ebooks Patagonia grew its institutional sales with publica.la and reached a 300% ROI in 2022. [ Read the case study → ](https://publica.la/pt/case-studies/ebooks-patagonia) ## Frequently asked questions Is there a cost? No. The webinar is free; you only need to register. Do I need to be a publica.la customer? No. The session is for people who already work with publica.la and for publishers, bookshops and creators who want to start selling to institutions. How do I join? A few days before, we will email the link to the address you register with. What language is it in? The session is held in Spanish. Can I bring a specific case? Yes. We will leave time at the end for questions, so bring your case along. ## See you on 15 October If you have an institutional opportunity in discussion, or want to start building this channel, we look forward to seeing you. [ Register for free ](#inscripcion)