A Faster Store, A Store That Sells More

It’s proven: a store with better performance not only provides a better experience, it also drives more sales and fosters stronger customer loyalty. That’s why in recent weeks we’ve been working on optimizing our storefront — and the results are already noticeable.

Key Results

• Across the store: load times reduced by up to 33%.

• Library homepage: improvements of up to 37% under high-load scenarios.

• Filter page: response times nearly cut in half, with 47% less waiting.

• Publication pages: consistent progress, with up to 44% reduction in the most demanding cases.

Impact on User Experience

A faster store means:

• More sales: fewer users drop off before purchasing.

• Higher retention: readers return because the experience is smooth and reliable.

• Quicker exploration: browsing collections and applying filters feels instant.

• Stability under high demand: even at peak moments, performance remains solid.

What’s Next

This is just the beginning. We’ll continue working on optimizations that not only speed up the experience for registered users but also for guest visitors, bringing a new leap in performance and conversion.