Nicolás Parola
Chief Product Officer
Articles by Nicolás Parola
DRM para autores indie: cuándo lo necesitás de verdad (y cuándo no)
Read more
Cómo ponen precio los autores indie hispanos: realidad multi-moneda en LatAm
Guía práctica para autores indie hispanos: rangos típicos de precio por país en LatAm, distorsión de KDP en USD, estrategia multi-moneda nativa y ejemplos concretos para novela, no ficción y obras cortas.
Read more
Conversión de newsletter para autores: por qué 1,5% es el número real que tenés que superar
Una mirada concreta al número real que separa a los autores con newsletter funcional de los que tienen una lista decorativa. Cómo se compone ese 1,5%, qué lo rompe y qué palancas mueven la aguja sin recurrir a tácticas que erosionan la lista.
Read more
El stack tecnológico para autopublicar en 2026: del manuscrito a la venta
Guía concreta del stack tecnológico que un autor indie necesita en 2026, dividido en seis capas, con precios reales y decisiones de trade-off para cada herramienta.
Read more
How to Get Paid in Local LatAm Currencies as an Indie Author
Practical guide for Spanish-speaking indie authors who want to get paid in their local currency through MercadoPago, PIX, Khipu, Bamboo and PayU instead of waiting 60 days for USD wires from Amazon.
Read more
KDP Select vs Going Wide vs D2C: A Decision Framework for Indie Authors
Three options, three different bets. A practical decision framework to pick between Amazon exclusivity, going wide across marketplaces, and adding a direct-to-consumer channel.
Read more
Owning Your Readers: Why Authors Need a Direct Channel (Not Just a Mailing List)
A mailing list is half an asset. The other half — the transaction, the reading behavior, the repeat-purchase signal — lives on the platform you sold through. Here's why D2C closes that loop.
Read more
How to Sell Books From Your Own Website Without Becoming a Developer
A no-code guide for indie authors who want to sell books direct from their own storefront. What "storefront" actually means today, the six pieces you need, and the realistic setup timeline.
Read more
How to Sell Books From Your Own Site Without Amazon: A Complete Guide for Indie Authors
A step-by-step guide for indie authors who want to sell books direct from their own storefront, with local LatAm payments and zero dependency on Amazon KDP.
Read more
Amazon KDP vs Direct-to-Consumer: The Author's Revenue Math in 2026
A clear-eyed look at the actual per-sale math for indie authors selling on Amazon KDP vs running their own direct-to-consumer store. Real numbers, real tradeoffs, no marketing fluff.
Read more
More control over your email notifications
Choose which transactional emails are sent from Publica.la and which ones you manage externally. Administrators can now enable or disable individual email notifications —such as registration emails,...
Read more
SEO Improvements Thanks to Performance Optimization
In the world of eCommerce, speed is everything. We have taken a step further in our mission to improve the platform's performance . Recently, we shared how this impacted the overall site load. Today,...
Read more