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Nicolás Parola

Nicolás Parola

Chief Product Officer

Nicolás is the CPO at Publica.la, where he leads product strategy across digital content monetization, subscription management, and white-label reading apps for the Latin American market. He's passionate about open-source tooling, self-hosting, and building products that help publishers take control of their digital sales channels.

Articles by Nicolás Parola

Owning Your Readers: Why Authors Need a Direct Channel (Not Just a Mailing List)
Publishing Insights May 26, 2026

Owning Your Readers: Why Authors Need a Direct Channel (Not Just a Mailing List)

A mailing list is half an asset. The other half — the transaction, the reading behavior, the repeat-purchase signal — lives on the platform you sold through. Here's why D2C closes that loop.

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How to Sell Books From Your Own Website Without Becoming a Developer
Guides May 19, 2026

How to Sell Books From Your Own Website Without Becoming a Developer

A no-code guide for indie authors who want to sell books direct from their own storefront. What "storefront" actually means today, the six pieces you need, and the realistic setup timeline.

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Amazon KDP vs Direct-to-Consumer: The Author's Revenue Math in 2026
Publishing Insights May 12, 2026

Amazon KDP vs Direct-to-Consumer: The Author's Revenue Math in 2026

A clear-eyed look at the actual per-sale math for indie authors selling on Amazon KDP vs running their own direct-to-consumer store. Real numbers, real tradeoffs, no marketing fluff.

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How to Sell Books From Your Own Site Without Amazon: A Complete Guide for Indie Authors
Guides May 12, 2026

How to Sell Books From Your Own Site Without Amazon: A Complete Guide for Indie Authors

A step-by-step guide for indie authors who want to sell books direct from their own storefront, with local LatAm payments and zero dependency on Amazon KDP.

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More control over your email notifications
Product Updates Oct 27, 2025

More control over your email notifications

Choose which transactional emails are sent from Publica.la and which ones you manage externally. Administrators can now enable or disable individual email notifications —such as registration emails,...

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SEO Improvements Thanks to Performance Optimization
Product Updates Sep 10, 2025

SEO Improvements Thanks to Performance Optimization

In the world of eCommerce, speed is everything. We have taken a step further in our mission to improve the platform's performance . Recently, we shared how this impacted the overall site load. Today,...

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We Now Support Polish and French! 🌍🚀
Product Updates Jun 2, 2025

We Now Support Polish and French! 🌍🚀

You can now launch your store in Polish and French, allowing you to expand your business and reach new markets with a fully localized experience. With this update, you'll be able to offer store...

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SEO Improvement with Structured Data!
Product Updates Oct 13, 2024

SEO Improvement with Structured Data!

More visibility on Google with no extra effort. We've added structured data to your ebooks and audiobooks pages. This means search engines like Google now have clear, detailed information about your...

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We continue working on On-Page SEO
Product Updates Sep 1, 2024

We continue working on On-Page SEO

We updated the robots.txt file to optimize search engine indexing. With the new robots.txt file, search engine crawlers can now focus their efforts on the pages that truly matter. This way, we’ll...

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