Live webinar · Free · Online

Promotions that sell: discounts, coupons and campaigns in your publica.la shop

Get ready for Black Friday, Cyber Monday and the holidays with the tools already in your shop.

Time-limited discounted prices, a coupon for every occasion, a shop that announces the promotion and links that take your readers straight to checkout. In 45 minutes we’ll show you how to build your end-of-year campaigns on publica.la, step by step.

Thursday 26 November 2026
45 minutes · Free
Live online · Held in Spanish

Start time in each country

Spain 16:00
Mexico 09:00
Colombia 10:00
Argentina 12:00
Chile 12:00

In your time zone:

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Presented by Emilia Miranda

What you’ll see

Four pieces, one promotion

Everything a campaign needs is already in your shop. In the session we show how to put it together.

1
Discounted prices

Schedule a promotional price with a start and end date, per title and per currency, by hand or from your ONIX.
2
Coupons

Percentage discounts, 100% coupons, subscription discounts, buy N pay M or free shipping, with the usage limit and expiry you choose.
3
Your shop announces it

A bar in the header, a pop-up with dates, a shelf of the titles on offer and a page of its own for the campaign.
4
Campaigns that lead to checkout

Purchase links with the coupon already applied for your newsletter and social media, discounted bundles and tracking for every campaign.

Coupons

Every kind of coupon

Each campaign calls for a different coupon. These are the ones you can create from your shop’s dashboard.

Percentage discount

The percentage you choose off your publications and plans, or only off the ones you pick.

100% coupon

Free access to a title or a plan, for complimentary copies, press, redemptions or corporate gifts.

Subscription discount

A discount on a plan’s first billing periods: for example, 50% off the first three months.

Buy N, pay M

New

The classic 3-for-2: in each group of titles bought together, the cheapest ones are free.

Free shipping

New

A discount on the shipping cost of your print books, part of it or all of it.

Bulk coupons

Hundreds of single-use codes, created in one step with the prefix you choose. On the Growth and Enterprise plans.

For every one you set the total and per-user usage limits, the expiry date and, if you want, which publications, plans or users it applies to.

Your shop and your campaigns

Let your readers know, and bring them to buy

A promotion sells when people see it. This is how you announce it in your shop and how you bring readers to it.

Announce the promotion in your shop

A bar in the header

A strip with the campaign’s message across the top of your shop, in your colours.
A pop-up with dates

With a title, an image and a button, shown only while the promotion runs and as often as you choose.
A shelf of titles on offer

A block on your home page that gathers the discounted titles, or a collection put together for the occasion.
A page for the campaign

A page of its own, with its own address, for your Black Friday or your Christmas gifts, linked from your menu.

Bring your readers to buy

Links with the coupon applied

A one-click purchase link for any title or plan, coupon included, ready for your newsletter, social media or WhatsApp.
Discounted bundles

Put a series or a gift selection in a discounted bundle, and your shop shows how much readers save.
Books as gifts

Your readers buy a title for someone else, who receives a link to redeem it.
Track every campaign

Every order arrives with its source (UTM), and depending on your plan you can connect Google Analytics, Google Tag Manager and the Meta pixel.

Ideas for your calendar

Three campaigns you can run this season

With what is already in your shop. In the session we build them step by step.

Black Friday · 27 November

Special prices for a limited time

A selection of titles at a promotional price from Friday to Monday, a shelf of offers on your home page and the bar in the header.

Cyber Monday · 30 November

A coupon for your community

A coupon each reader can use once, expiring that night, sent with the link that already applies it.

Christmas · December

Gifts of reading

Discounted gift bundles on a page of their own, books as gifts and a discount on the first months of your subscription.

Agenda

What we’ll cover

1 Discounted prices: how to schedule a promotion per title, per currency or from your ONIX.
2 Every kind of coupon and its rules: usage, expiry and what it applies to.
3 How to announce the promotion in your shop: header bar, pop-up, shelves and pages.
4 How to bring readers to buy: links with a coupon, bundles, books as gifts and tracking.
5 Ideas for Black Friday, Cyber Monday and Christmas.
6 Questions.

Speaker

Who is presenting

Emilia Miranda

Account Manager

Emilia Miranda is an Account Manager at publica.la. She helps publishers and educational organisations grow their digital businesses, from optimising their shops to adopting new tools and sales strategies. She has more than 10 years of experience in the publishing and technology industries, with a background in product management and digital transformation. In the session she will show you how to build each promotion from your dashboard.

Frequently asked questions

Is there a cost?

No. The webinar is free; you only need to register.

Do I need to be a publica.la customer?

No. It is for people who already sell on publica.la and for publishers and bookshops that want to run their own promotions.

Do coupons cost extra?

Creating discount coupons is included in every plan. 100% coupons have a cost per unit and bulk creation is on the Growth and Enterprise plans: you will find both on the pricing page.

Can I offer discounts if I sell in Spain?

Yes, within the law. In Spain the fixed book price also applies to ebooks (Law 10/2007): the discount to consumers cannot exceed 5%, or 10% on World Book Day and at book fairs. Every country has its own rules, so keep them in mind when you plan your campaign.

How do I join?

We will email the join link to the address you register with.

Will it be recorded?

Yes. We will send the recording to everybody who registers, including those who cannot make it.

What language is it in?

The webinar is held in Spanish.

See you on 26 November

The day before Black Friday, with everything you need to plan your end-of-year promotions.