The Publica.la Blog
Guides, case studies, market insights, and product updates for the digital publishing industry.
Abandoned Cart Recovery Emails
Your store now automatically emails readers who leave a purchase or subscription unfinished, bringing them back to checkout with one click.
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How to Get Paid in Local LatAm Currencies as an Indie Author
Practical guide for Spanish-speaking indie authors who want to get paid in their local currency through MercadoPago, PIX, Khipu, Bamboo and PayU instead of waiting 60 days for USD wires from Amazon.
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KDP Select vs Going Wide vs D2C: A Decision Framework for Indie Authors
Three options, three different bets. A practical decision framework to pick between Amazon exclusivity, going wide across marketplaces, and adding a direct-to-consumer channel.
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Reading Is Better Together: Shared Notes Are Here
Your readers can now share what they highlight and follow each other inside any book — turning solitary reading into a social experience that keeps classrooms, book clubs, and study groups coming back.
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Owning Your Readers: Why Authors Need a Direct Channel (Not Just a Mailing List)
A mailing list is half an asset. The other half — the transaction, the reading behavior, the repeat-purchase signal — lives on the platform you sold through. Here's why D2C closes that loop.
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How to Sell Books From Your Own Website Without Becoming a Developer
A no-code guide for indie authors who want to sell books direct from their own storefront. What "storefront" actually means today, the six pieces you need, and the realistic setup timeline.
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How to Sell Books From Your Own Site Without Amazon: A Complete Guide for Indie Authors
A step-by-step guide for indie authors who want to sell books direct from their own storefront, with local LatAm payments and zero dependency on Amazon KDP.
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Amazon KDP vs Direct-to-Consumer: The Author's Revenue Math in 2026
A clear-eyed look at the actual per-sale math for indie authors selling on Amazon KDP vs running their own direct-to-consumer store. Real numbers, real tradeoffs, no marketing fluff.
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How to Launch a University Press Ebook Store Without IT Staff
Most mid-size university presses have 10-50 employees and no dedicated IT team. The tech barrier is the top objection to launching D2C. This guide walks through how a press can go from zero to a live ebook store in 30-60 days — from catalog import to storefront launch to reader app branding.
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MUSE, JSTOR, and D2C: Why You Need All Three
Project MUSE serves institutional libraries. JSTOR archives scholarship and opens access paths. Neither serves individual readers who want to buy directly. D2C fills this gap — and it is complementary, not competitive, with your existing channels. Here is how the three-channel model works.
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Subscribers-only products
Restrict any product — physical or digital — to users with an active subscription, and turn your catalog into a subscription driver.
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The True Cost of Amazon Dependency for Academic Publishers
Amazon takes up to 65% of every sale, locks away your reader data, and controls your discoverability with algorithms you cannot influence. For university presses, the cost goes beyond margin erosion — it undermines your ability to build sustainable D2C revenue. This is not about leaving Amazon. It is about diversifying beyond it.
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