Free webinar · Live online
Access models, integrations and good practice for building your institutional channel.
The institutional channel can open new opportunities for your digital catalogue and, in many cases, you can start without building a solution from scratch.
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Presented by Lara Sastre · Emilia Miranda
B2B sales
One sale to an institution puts your books in the hands of all its members.
Decides which catalogue it assigns to a library, university or company, and how many copies of each title can be read at the same time.
Gives its members access from its own platform: by IP, EZproxy, SAML or LTI.
Students, faculty or staff read on any device, with no individual purchases.
Afterwards, the publisher sees detailed usage metrics for its catalogue at each institution.
Agenda
Speakers
Account Manager
Lara Sastre is an Account Manager at publica.la. She knows the platform and customers' needs inside out, from working alongside them every day and helping them through any difficulty. She specialises in its most technical side: she advises on integrations and use of the API, and guides content ingestion. Today her work focuses on building close relationships, understanding customers' challenges and helping them get the most out of the product.
Account Manager
Emilia Miranda is an Account Manager at publica.la. She helps publishers and educational organisations grow their digital businesses, from optimising their stores to adopting new tools and sales strategies. She has more than 10 years of experience in the publishing and technology industries, with a background in product management and digital transformation.
You will see how to use what your platform already does to sell to libraries, universities and companies: institutional plans, user and collection management, and access integrations. If you have an institutional opportunity in discussion, bring it along: we will leave time for questions.
Register for freeIf you sell digital content, or want to start, you will see how the institutional channel works end to end: what institutions ask for, which access models exist and how to offer them without building your own technology. You do not need to be a customer to register.
What you can offer
In the session we will look at when each one fits. Here is the map:
Plans that are not listed in your store and are shared by link, and external plans to record the institutional sales you close outside the platform.
A single payment for access over a fixed period, with no automatic renewal. Ideal for academic terms or seasonal access.
Organise your catalogue into collections and manage which users at each institution can reach each one.
IP, Referrer, EZproxy, SAML and LTI, so the institution's users sign in with the credentials they already have. Available on the Enterprise plan.
300%
ROI
Ebooks Patagonia grew its institutional sales with publica.la and reached a 300% ROI in 2022.
Read the case study →No. The webinar is free; you only need to register.
No. The session is for people who already work with publica.la and for publishers, bookshops and creators who want to start selling to institutions.
A few days before, we will email the link to the address you register with.
The session is held in Spanish.
Yes. We will leave time at the end for questions, so bring your case along.
If you have an institutional opportunity in discussion, or want to start building this channel, we look forward to seeing you.
Register for free