Exclusive for internet providers in Brazil
A library of ebooks and audiobooks your subscribers open in an app carrying your own logo. Built to retain your base, differentiate your plans, and add real value — with the legal certainty of a content SVA.
1,000+ organizations in more than 50 countries publish with publica.la
Three trends are converging: Brazilian readers are moving to digital and audio libraries, regional ISPs already hold the majority of fixed broadband, and Anatel, the telecom regulator, is ending the classification of internet access as an SVA.
Growth in Brazilian publishers' revenue from digital libraries in 2025
Annual growth in audiobook revenue in Brazil in Q4 2025, versus 2024
Of the country's fixed broadband is already in the hands of regional ISPs (small-scale providers)
Starting January 1, internet access may only be offered as SCM (the regulated telecom service). Content SVAs remain
Sources: CBL/SNEL/Nielsen BookData (2026), Bookwire Brasil (2026), Anatel and TeleSíntese (2025).
Four pressures regional ISPs feel today — and a digital library answers all of them.
When a plan is differentiated only by megabits and price, subscribers switch providers at the first better offer. A benefit the whole family uses every week creates a barrier to leaving that a competitor's discount cannot make up for.
Vivo, Claro, and TIM — Brazil's largest telecom carriers — have included books, music, and streaming in some of their plans for years. A regional ISP that offers only connectivity is competing with yesterday's product — and without an SVA, ARPU (average ticket) does not move.
Anatel revoked Norma 004/1995 (the rule that classified internet access as an SVA): starting January 1, 2027, internet access may only be offered as SCM. Anyone who relied on classifying access as an SVA needs to migrate to real, content-based SVAs — and books are the most established of them.
The Constitution (art. 150, VI, "d") grants tax immunity to books, and the STF (Brazil's Supreme Court) ruled that format — including audiobooks — does not remove that immunity (RE 330.817 and RE 595.676), a position enshrined in Súmula Vinculante 57, its binding precedent. How the offer is structured and billed determines its tax treatment; streaming, music, and antivirus services have no such basis.
publica.la is the platform 1,000+ publishers, bookstores, and libraries use to distribute digital content. For an ISP, it becomes a complete SVA: app, catalog, protection, integration, and data.
Website, web reader, and iOS and Android apps carrying your logo, your colors, and your domain, published in the app stores under your ISP's name, subject to each store's rules. Subscribers see you, not a vendor.
One app to read and listen: EPUB, PDF, and streaming audio, with offline reading, bookmarks, and progress synced across phone, tablet, and computer.
Stock the library with titles from partner publishers through the publica.la Marketplace, with automatic revenue split — and add authors from your region, the local newspaper, or material from local schools.
A REST API and webhooks let your management system create, block, and cancel access based on subscriber status. An active subscriber gets in, a delinquent one gets blocked, a cancelled one is removed — no manual provisioning.
Streaming DRM: content is delivered through URLs that expire per session, with offline downloads encrypted inside the app — never the open file. It is the protection publishers require to release their titles, and the same protection that covers your own content.
How many subscribers activated, how much they read, what they prefer, in which city. The data that backs contract renewal, catalog curation, and your sales team's pitch.
Five steps, with a publica.la team following each one. Estimate: 4 to 6 weeks.
We look at your subscriber base, your plans, and your management system (ERP) — IXC, HubSoft, SGP, MK Solutions, or another — and define the commercial model together, along with how it will talk to our API.
We set up the library with your brand identity and finalize the curation: partner publishers, genres by subscriber profile, local content.
We support connecting your ERP to our REST API and provisioning webhooks, through to the first access created automatically.
You get activation materials — email, WhatsApp, social media, billing insert — to introduce the benefit to your subscriber base and your sales team.
A dashboard with activation rate and usage, periodic catalog reviews, and ongoing support for your team. An SVA nobody activates does not retain anybody.
Three ways to offer the library. Most ISPs combine two.
The library is part of every plan, or just the premium ones. Subscribers get a benefit they use every week; you get a reason for them to stay.
An optional add-on, priced however you decide, charged on the same bill. New revenue on the base you already have.
Kids' titles for families, exam prep and ENEM (Brazil's national college entrance exam) for students, business for companies, local content for everyone. A catalog that speaks to every segment of your base.
Commercial model priced per active subscriber, with no setup fee. The price depends on the size of your base and the catalog you choose — talk to our team for a proposal.
A digital library is content, not connectivity. That changes everything from a regulatory and tax standpoint.
General information, based on legislation and public rulings up to September 2026. It does not replace guidance from your accountant or lawyer on how to structure your offer.
Under Brazil's General Telecommunications Law (art. 61), an SVA is an activity that adds new utilities to a telecommunications service without being confused with it. A digital library is exactly that — and it is not affected by the end of the access SVA in 2027.
The STF unanimously ruled that the tax immunity granted to books (Constitution, art. 150, VI, "d") extends to ebooks, and that format — including audiobooks — does not remove it (RE 330.817 and RE 595.676), a position enshrined in Súmula Vinculante 57.
With the IBS and CBS — Brazil's new consumption taxes under the tax reform — rate uniformization reduces the advantage of classifying revenue as an SVA. Book immunity, being constitutional, remains — and how the offer is structured is what determines its tax treatment.
A third-party app is a quick fix; an SVA hub bundles several services at once. A white-label library is the path when the goal is to strengthen the ISP's own brand, not the vendor's.
Swipe to compare
| Criterion | White-label library (publica.la) | Third-party app | SVA hub |
|---|---|---|---|
| Brand on the app and website | Vendor's brand | Each partner's brand | |
| Catalog | Partner publishers + direct deals + your own content | Vendor's closed catalog | Whichever partner you pick |
| Local and educational content | Usually not | Usually not | |
| Reader data | Yours, in your own dashboard | The vendor's | Aggregated reports |
| Audiobooks and magazines in the same app | Varies | Varies | |
| ERP integration | REST API and webhooks | Own API or through a hub | Native |
| Collections by subscriber profile | Limited | Depends on the partner | |
| Commercial model | Per active subscriber | Per active subscriber | Per active subscriber + hub margin |
Comparison based on vendors' public information as of September 2026. Each offer varies; confirm the details with each partner.
The same platform, three different readings of what "adding value" means.
From 5,000 to 200,000 subscribers, competing with the big carriers in their own city. The library becomes the benefit the whole family uses and the pitch for door-to-door sales.
Content as a benefit for members: reading for the family, material for schools, and the region's own cultural output, all in the same app.
Plans for schools, city governments, and businesses with targeted collections — exam prep, languages, business — and per-account usage reports.
1,000+ organizations in more than 50 countries publish with publica.la — from major publishing groups to university presses and independent bookstores.
Brazil launch program
We are just starting to operate in the ISP channel and choosing our first partners carefully. Whoever joins now gets launch terms, joint catalog curation, and direct support from our team — and could become one of the program's first success stories.
If yours is not here, schedule a call: 30 minutes with our team.
SVA stands for "Serviço de Valor Adicionado" (value-added service): a benefit the ISP adds to its internet plan that is not itself a telecommunications service (General Telecommunications Law, art. 61). In the case of books, it is a digital library of ebooks and audiobooks that subscribers access in an app, either included in the plan or sold as an add-on.
No. What is ending is the classification of internet access as an SVA: Anatel revoked Norma 004/1995 and, starting January 1, 2027, access may only be offered as SCM. Content SVAs — books, streaming, security — remain SVAs. If your ISP's strategy relied on access being classified as an SVA, this is the moment to migrate to real ones.
Yes. In 2017, the STF unanimously ruled that the immunity in art. 150, VI, "d", of the Constitution extends to ebooks, and that format — including audiobooks — does not remove it (RE 330.817 and RE 595.676), a position enshrined in Súmula Vinculante 57. The immunity belongs to the book, not the plan: how you structure and bill the benefit should be validated with your accountant.
publica.la exposes a REST API and webhooks to create, block, and cancel access. Your ERP fires these events when a subscriber signs up for the plan, falls behind on payments, or cancels, and the library reflects that status automatically. Our integrations team supports the connection to whichever system you already use.
From three sources you can combine: the publica.la Marketplace, with titles from partner publishers and automatic revenue split; direct deals with Brazilian publishers you want to bring in; and your own or local content — authors from your region, the local newspaper, material from schools. Curation is done together with you.
Yes. Website, web reader, and iOS and Android apps carry your logo, your colors, and your domain, published in the app stores under your ISP's name, subject to each store's rules. There is no third-party branding anywhere in the subscriber experience.
Our estimate is 4 to 6 weeks between signing and your first subscriber reading, including ERP integration and brand setup. The timeline mostly depends on how quickly your team handles the integration and finalizes the catalog.
Priced per active subscriber per month, with no setup fee, and the price varies with the size of your base and the catalog you choose. We send a proposal after understanding your base and your plans.
Under the terms of the contract, the ISP acts as the data controller for its subscribers' data and publica.la as the data processor, under LGPD, Brazil's data-protection law, handling only what is necessary for access and usage reports. You can export your data whenever you want.
Pronto a iniziare?
A 30-minute call with our team: your subscriber base, your plans, and what launching your ISP's library would look like. No commitment.
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